Facebook plans to start testing a feature called Coinbase User List Live Audio Rooms wherein public figures can host discussions around various topics with fans listening in, the company said on Monday in a blog post. Live Audio Rooms will be piloted in Coinbase User List Groups and then expand to Facebook’s chat app Messenger, with the goal of having a wide rollout by the summer. Facebook also revealed it would integrate podcasts into its main app within the next few months, as well as discovery tools for finding new programs.
Facebook wants to help podcast creators Coinbase User List better connect with new listeners and monetize their content directly through its platform. Facebook’s slate of new audio products are coming down the pike at a time when the mobile channel continues to attract audience and advertiser interest during the pandemic. Dive Insight: Facebook Coinbase User List is significantly broadening its suite of audio products in recognition of a boom in interest for the channel. Podcasts have continued to proliferate under the pandemic, becoming a larger part of the growth strategy for digital publishers and streaming apps alike. At the same time.
The invite-only app Clubhouse has taken the social media category by storm, creating a buzzy online forum for public figures like Elon Musk and Coinbase User List Bill Gates to speak in an off-the-cuff fashion about a variety of topics. Brands including IHOP and Burger King owner Restaurant Brands International have hopped on the Clubhouse trend, indicating there’s a clear advertiser interest in testing the social audio medium. Clubhouse, which recently secured a Series C funding round, is reportedly valued at $4 billion. Facebook can quickly create scale for Live Audio Rooms, which closely mirrors aspects of Clubhouse.