Here's a great guide from Andrea Fryrear on the basics of Agile marketing. Agile has a lot of potential as an approach to Job Function Email List help teams gain a common understanding of what to do. IcheleLinn Click To Tweet4. You have a plan, not a strategy I might be cheating a bit with this one, as I mentioned I won't reiterate the Job Function Email List need for a documented strategy, but so many people think they have a strategy when what they have is a plan.
This is a list of posts that will be published, but doesn't have a who, what, and how strategy:Who do we teach/help? (Note: I didn't say "targeting", because your goal should be to Job Function Email List help. Creating personas is one way to do this.)What can we do to Job Function Email List help them in a way that no one else can? (This is the slope of your content.)How do we know we are successful? (This is the business goal for your strategy.)I recently spoke (OK, rambled on) about my frustration with the sentiment, "I have a strategy - look at my editorial calendar."
If you don't think there is a difference - or if you think the difference is only in the semantics - please take a few minutes to read the Job Function Email List post. 5. You focus on prospects, not customers Many marketers equate content marketing with prospecting. Job Function Email List While leads are important to many businesses, I'm afraid marketers don't appreciate the value of actually building an audience that they can help in the long run (and, of course, will help your business).